Whether you want to track how many calories you burn in a day or learn how to do trendy exercises such as yoga or zumba, it seems there are countless smartphone apps out there to help you. Now, as explained in a Reuters article by Natasha Baker entitled "New iPhone app offers rewards for exercising," which appeared on the Chicago Tribune website on August 31st, a newly released iPhone app called Nexercise is taking things a step further - by offering its users rewards for achieving their fitness goals.
The app - which was developed by Benjamin Young and Gregory Coleman - is free, and it gives users incentive to work out by awarding them points for different exercise activities tracked through the iPhone's sensors. Bonus points can be received for habits that studies show encourage the continuation of exercise, such as working out with a friend. Accumulated points can then be redeemed for discounted or free items, or they can be spent on entries into contests for prizes ranging from Sephora beauty items to GNC vitamins. These items are made available to Nexercise through a deal with an advertising company called Kiip. In the contests, since the value of the prize correlates to the amount of points needed to be spent to enter, people are given the motivation to exercise more frequently and for longer periods of time.
Nexercise is an exciting release because not only does it track exercise like already existing apps by Nike and other companies, but by using more advanced aspects of technology, it gives users the chance to earn something for their dedication - and in today's tough economy, the words "free" or "discount" are music to just about everyone's ears. For this reason, Nexercise may change the way the world looks at exercise forever.
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