Netflix has come to be known as one of the most popular ways for people to access movies, but recent events have proven that this may not last forever if the company does not offer the better deals its customers want. The company's stock price plummeted 18% Thursday due to an announcement that online and DVD subscriptions would be separated, therefore increasing prices for users who want both services unlimited. As explained by an article titled "Netflix Releases Revised Subscriber Estimate, Stock Takes A Nosedive" by Matt Burns on AOL's TechCrunch website, the company predicts a loss of 1 million subscribers, and other steep user losses in each category, due to this price increase. Today's loss (19%) basically reversed the stock's gains over the past year. Although Netflix believes it made the right decision, the company's directors will have to work hard in the future to make up for its losses by enticing new users in innovative and creative ways.
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