When asking Americans what cable companies they use, popular answers include Time Warner, Verizon, Comcast, or DirecTV; now, Google, wants to get its name on this list. In an article found in today's edition of The Kansas City Star, Scott Canon expands on one published in the Wall Street Journal, stating that Google is exploring the idea of offering paid TV cable as well as internet, and maybe even phone service. The company has plans to test this idea out in Kansas City in early 2012.
There are still many things that are unclear about this plan, as it is in the early stages, and Google probably doesn't want to give away too much information before it is ready. It isn't certain what type of cables would be used to create this connection, although much faster speeds of data transmission are promised. The only word on price has been a statement by Google that it would be similar to other cable companies.
Experts are seeing this move as having great potential to redefine the Google company and to bring in high revenue. Although the Google TV platform that was released in 2010 has not received the greatest response, that platform is aimed toward internet TV. By entering the cable business on actual TV's, some say Google will gain standing as a leader in the entertainment industry, in addition to the internet industry. Many believe it will be successful in this area, because the advertising-based world is one that has become very natural to it, with all of the ways it has found to make a fortune off selling ads online.
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